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What's the Perfect Blouse?

What's the Perfect Blouse?
This is what we asked when designing our signature blouses. If you could only wear one blouse style, what would it be? How would you describe it? What makes it perfect? How do you even figure this out?
There are so many blouses out there. If you go to any major retail website for womenswear and click on Tops or Shirts or Blouses in their menu, you’ll start scrolling through rows and rows of different styles. So many styles can quickly add up.  Especially if new styles are added every few weeks. Lots of styles means lots of choices, but also more to go through to decide what to buy. And even after you decide, it may not fit or be the right length or have the quality you expected.
At Lily Kastur, we've started with a handful of styles and will keep it that way. We have a definitive view about what our blouses should be – simple + tailored + beautiful + functional – and that’s how we designed them. We thought about the things we never liked in our blouses and changed them. We noted the things that were missing and added them. We design blouses we’d like to wear every day. We hope you’ll like to wear them too.

Shilpa Shah

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